Executive Presentations informative articles

subjects  the evidence for animation      Page 1 | Page 2


Articles about EP
The Buzzz: Chairman of the Boards
California Lawyer: Seeing Is Convincing

Articles by EP
Cutting Edge Presentation Technology In "The Information Age"
Live in Las Vegas: Trial Presentation Technologies
The Evidence for Animation
Demonstrative Exhibits: The Six Fundamentals of Conveying Damages
Effective Communication in the Courtroom
Courtroom Technology: Lessons to be Learned from Hollywood
How to Prepare Effective & Convincing Visuals for Trial
Visible Impact: Using Compelling Charts for Opening Statements



view/download printable pdf
The Evidence for Animation (Continued)
by Matthew Davis & Karen R. Dodge
(originally appeared as an article in Advocate: The Journal of the Consumer Attorneys Association of Los Angeles, December 2001)

Upon investigation, records detailing the ferry tank installation revealed that the aircraft repair company [case confidential] had committed a number of significant and dangerous errors. Of particular interest was the ordinary household-quality hardware (plastic tubing and hose clamps) used to connect the ferry tanks to the main fuel lines. It was the plaintiff’s contention that this hardware did not meet the FAA’s Federal Aviation Rules (FAR) standards. Based on examination of the Mooney’s condition (extensive wing damage and an almost completely detached tail), it was evident that the plane had been buffeted and twisted from side to side before finally crashing into the ground. Butler surmised that the inferior quality parts might have failed as a series of devastating collisions with trees rocked the plane violently from side to side. He believed these forceful jolts could have caused the ferry tank installation to rupture and allow fuel to escape into the cockpit. This fuel later ignited, perhaps from static electricity, as Heitz retrieved his friend.

All of this research and analysis left Butler with three main objectives to achieve during the mediation, and potentially, at trial. First of all, proving that the fire originated in the forward center of the fuselage, implicating the ferry tanks as the source was paramount. Secondly, illuminating the dangerous condition created by the ferry tank installation was important to emphasize the repair service’s culpability. Lastly, it was essential that all the intricacies, details, and emotions interwoven into the case were easily understood and absorbed. Butler states his dilemma: "I was very concerned about the ability of the average juror to comprehend the complicated testimony of defense counsel’s multiple liability experts in this case. After our Judge had granted a defense motion dispensing with two of our own liability experts, I was seeking an alternative method of conveying our simple, straightforward theories. The perfect solution was animation since it naturally condenses highly complex terminology and hypotheses down into a simple and compelling moving picture."

To help achieve his goals, Butler contacted Executive Presentations, a company known primarily for their graphic boards, to create animations and video for the upcoming mediation. Rick Kraemer assured him that his personnel had the legal experience and technical expertise to create a bulletproof visual argument. One key piece of evidence, the documentary film showing the fire, was of very poor quality. The footage was grainy and dark, and the moving, partially blurred images were often unintelligible. To improve the effectiveness of the video, Butler had the animator, Matthew Davis, superimpose a three-dimensional computer animation of the burning plane over the muddy footage to help orient the viewer. The animation gradually replaced the video completely, allowing a "virtual" camera to climb upwards and show the cockpit-centered fire from directly overhead to emphasize that the fire was not in the wings as the defense suggested.

Mr. Butler’s second objective of showing how the auxiliary ferry tanks could have failed was also accomplished through use of animation. This 3D simulation was developed under the close supervision of Butler and Heitz, who both made repeated visits to Executive Presentations to provide guidance, facts and suggestions. Davis ultimately created a mini-movie which followed the plane through the aborted landing, the clipping of treetops, the jarring collisions with several trees and finally the crash. Butler decided the plane’s interior needed to be shown too, so Davis suggested using a split screen to show the interior of the cockpit simultaneously. As the plane is hammered to and fro by the trees, the ferry tanks are shown jostling about due to their inadequate tethers. Ultimately, the jarring impact with the ground, knocks a hose clamp entirely off the ferry tank fitting and fuel begins leaking onto the cockpit floor.

To complete the third objective of creating a powerful and informative overview of the case, Mr. Butler used the services of Jim Curio, also of Executive Presentations, to compose a summary video. The video included tidbits of deposition testimony, and elucidated some of the finer points in the case. Like the animations, the video served to compress the information logically, and make it easily accessible. It also had the added ability to personalize the material, by showing actual people and letting them speak for themselves. It undoubtedly created a stronger emotional pull than simply reading testimony off a page.

With two animations under one arm, and the video under the other, Butler along with Browne Greene (a staunch advocate of using animation) marched into the mediation with a very powerful and meticulously prepared presentation. After some brief negotiations, the defense granted Butler and client Heitz an extremely favorable settlement and invaluable peace of mind. Subsequently, Heitz has used some of his settlement money to partner with the Canadian Burn Foundation’s founder, Steve Williams, to launch the World Burn Foundation to provide assistance for burn survivors worldwide.

More and more, attorneys are turning to newer technologies like animation as a necessary component in their settlement and trial preparation process. In the past ten years, computer animation now has become so advanced that it approaches a near lifelike quality and helps to generate the immediacy, the atmosphere and the tensions that permeated throughout the actual incident. Sometimes photos or other static exhibits do not create the intended impact. When a case depends on showing movement, or the process of how something changed, animation is an unparalleled method tool. As Terry Butler concludes, "Using animation to dramatically illustrate liability theories and recreate the actual incident is incredibly powerful and persuasive in mediation as well as trial. There is no better way to accomplish this." With the rapid advance of technology, animation continues to improve by becoming more versatile, and more accessible. Inevitably, these types of simulations will become increasingly prevalent as they serve as strong evidence in winning plaintiffs’ cases.





HOME | COMPANY | SERVICES | PORTFOLIO | CLIENTS | PRESS | EVENTS | CONTACT EP | TERMS & CONDITIONS | SITE MAP

© 2005-2006 Executive Presentations, Inc. All rights reserved.